Singtel

Telecommunications Singapore

Engagement Summary

Hayagreeva implemented the full Adobe Experience Cloud stack for Singtel, integrating Analytics, Target, and Journey Optimizer to deliver personalized omnichannel customer experiences across Singapore, Australia, and India markets.

Technologies

  • Adobe Analytics
  • Adobe Target
  • Adobe Journey Optimizer
  • AEM Sites
  • Real-Time CDP

Business Outcomes

  • 35% increase in digital channel engagement
  • Unified customer journey analytics across 3 markets
  • Real-time personalization for 4 million subscribers
  • 25% improvement in campaign conversion rates
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