NTUC FairPrice

Retail & E-Commerce Singapore

Engagement Summary

Hayagreeva delivered a comprehensive AEM Sites and DAM modernization for NTUC FairPrice, enabling unified product content management across online grocery, in-store signage, and mobile application channels.

Technologies

  • AEM Sites
  • AEM Assets (DAM)
  • Dynamic Media
  • Content Fragments
  • GraphQL API

Business Outcomes

  • Single source of truth for 50,000+ product assets
  • 50% faster time-to-market for promotional content
  • Consistent brand experience across 400+ store locations
  • Automated asset renditions for web, mobile, and print
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