Cathay Pacific

Travel & Hospitality Hong Kong

Engagement Summary

Hayagreeva implemented an Adobe Target-powered personalization engine for Cathay Pacific, delivering dynamic fare displays, loyalty content, and promotional offers across 15 regional markets and multiple languages.

Technologies

  • Adobe Target
  • AEM Sites
  • Adobe Analytics
  • Audience Segmentation
  • Multi-Language Content Delivery

Business Outcomes

  • 40% ROI improvement on personalization campaigns
  • Dynamic content delivery across 15 regional markets
  • 28% increase in online booking conversion rates
  • Real-time offer optimization for Marco Polo members
Back to Clients